Founder-Led Sales: Turn Prospects into Pipeline and Win Customers

Join John Barrows, one of today’s most influential voices in modern sales, for a practical fireside chat on how founders can bring greater focus, structure and intention to the sales process — from identifying your ideal customer and knowing who is actually worth pursuing to creating messaging that earns attention and building a prospecting approach you can execute consistently.

Drawing on decades of experience building his own business and training sales teams at some of the world’s fastest-growing companies, John will explore how founders can balance the art and science of selling, create more relevant outreach and turn prospecting activity into a pipeline of real opportunities.

Whether you’re trying to land your first customers or build a more predictable B2B pipeline, this conversation will give you practical frameworks to prospect smarter, focus your efforts and win more of the right customers. 

Key Takeaways:

• Get clearer about your ideal customer — and who not to pursue
• Identify the right people and signals that make outreach timely and relevant
• Create messaging that earns attention instead of adding to the noise
• Build a consistent prospecting process across multiple channels
• Balance quality and quantity in your outreach
• Move from founder hustle toward a more intentional and repeatable sales process