Build Products People Love: Lessons in Engagement, Community & Growth

Drawing from the ideas behind Bing and Chloe Gordon’s new book, Everybody Wins, join legendary product leader and investor Bing Gordon and filmmaker and writer Chloe Gordon for an intergenerational conversation about what games can teach founders about building products people genuinely want to use and keep using.

From human motivation and customer engagement to community, belonging, retention, and the feeling of “winning,” Bing and Chloe will explore how founders can design products and experiences that connect more deeply with customers. They’ll also examine where AI can accelerate product development and where distinctly human insight, creativity, and empathy remain essential.

Founders will leave with a stronger understanding of how to move beyond building a functional product toward creating an experience that drives adoption, loyalty, and sustainable growth.

Key Takeaways:

• Design for human motivation, not just functionality. Understand what makes people engage, return, and care about a product.
• Build retention into the product experience. Learn how feedback, progress, reward, and a sense of accomplishment can strengthen customer loyalty.
• Create community around what you build. Explore how belonging and shared experience can turn customers into advocates.
• Move from product launch to product love. Understand how founders can use customer behavior and feedback to continually improve the experience after launch.
• Use AI without losing the human edge. Explore what AI can accelerate in product creation and what still depends on empathy, judgment, creativity, and culture.
• Build for long-term growth. Learn how strong product experiences can support better business models, deeper customer relationships, and more scalable companies.